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Social Media Campaign - Melbourne Computer Based

Friday, 17 February 2012 from 9:30 AM to 5:00 PM (GMT+1000)

Melbourne, Victoria

Ticket Information

Ticket Type Sales End Price * Fee Quantity
Regular
Includes use of computer, lunch/teas and courseware
Ended $599.00 $0.00
* Prices include GST
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Event Details

Course Agenda

We cover the basis of a 5-step social media campaign and then use the computers to gain hands on practical use of social media tactics and tools including Facebook, Twitter, a monitoring station and a social media website. which the student can continue to use after the course. This is very intensive course. Also in Sydney on the 15th Feb and Brisbane on the 13th Feb.

Morning Session 1: Twitter Tips and Secrets

Everyone seems to be on Twitter these days from wannabe celebrities to the Prime Minister. How can Twitter be used to gain access to journalists, to build audiences and find people based on location, interests and influence? Using Twitter for your Business.

Morning Session 2: Social Media Dashboard

Want to know what customers, competitors and staff are saying about you on social networks? Need to save time on your social media monitoring? This course will give you practical steps to set up a free tool to monitor your brands online.

Afternoon Session 1: Facebook Tips and Secrets for Business

Perhaps you use Facebook for personal use, and have added friends and family but are youusing the full power of Facebook for your Business? Perfect for Corporate, Small Business or the Hobbyist, this seminar shows you the power of Facebook for creating lists, advertising, managing Business Pages, and building your social network how you want to use it.

Afternoon Session 2: Social Media Website or Social Media Press Room (you choose)

Building a social media website, blog, shopping site using free tools. Learn how to integrateFacebook and Twitter into your website and your overall strategy. The site can either be used for Press Releases alongside a traditional website OR replace your main site as a business shopping social portal. You'll be given time to explore the option you prefer. 

Lunch is included. Please bring your email/password to logon to email during the course.

When & Where



Ong Computer Roooms MLB
Level 11
461 Bourke Street
Melbourne, Victoria 3000
Australia

Friday, 17 February 2012 from 9:30 AM to 5:00 PM (GMT+1000)


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Hosted By

Laurel Papworth, The Community Crew



Laurel Papworth, CEO of The Community Crew manages small, large and massive online communities - she was named "Head of Industry, Social Media" by Marketing Magazine, one of the 50 most influential social media influencers by Forbes Magazine, and in the Power150 Media bloggers by AdAge USA. Laurel's communities have included Westpac RubyConnection, Channel Ten Facebook pages and forums for Junior Masterchef, Australian Idol etc. Laurel has been lecturing on social media at the University of Sydney since 2005 and has been managing virtual communities since 1989.